Curriculum for Marketing Major
Learn the fundamentals of marketing and consumer behavior on day one with Champlain's Upside-Down Curriculum.
Marketing Curriculum
Champlain¡¯s Marketing program offered (and required) classes in digital marketing long before it became a staple of doing business.
We stay on top of industry trends, evolutions, and best practices to ensure you receive the most relevant education. Our?Upside-Down Curriculum?gets you in Marketing classes from day one¡ªyou¡¯ll explore the field, getting to know your various interests and strengths early on. You¡¯ll continue to build a background of experience through your final semester, in which you¡¯ll transition from student to professional.
This purposeful development of marketing experience, integrated with our innovative Core curriculum, builds both your confidence and r¨¦sum¨¦. You¡¯ll have a lot to offer on the job, and will know how to communicate that to future employers.
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First Year
Fall Semester
- BUS 110 Business and the Entrepreneurial Mindset
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LEG 120
Business Law
—OR—
ACC XXX Accounting Elective
- MTH 180 Statistics, Introduction to
- COR 101 Navigating Higher Education
- COR 102 First Year Inquiry: Reading, Writing, &
Spring Semester- BUS 120 Marketing and the Organizational Mindset
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LEG 120
Business Law
—OR—
ACC XXX Accounting Elective
- MGT 150 Exploring Analytics With Excel Management
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MKT 111
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MKT 112
- COR 103 Navigating Your Information Landscape
- COR 104 First Year Inquiry: Making, Doing, &
- Second Year
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Third Year
Fall Semester
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MKT 290
Marketing Internship
—OR—
XXX General Elective
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XXX Minor or Marketing Elective
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XXX Tech Elective (BRD/CSI/DAT/MGT/MTH/VCD or approval of advisor)
- COR 301 Core Foundations: Connecting Place and Identity
- COR 302 Field Methods
Spring Semester- BUS 310 International Bus. and Macroeconomics
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MKT 290
Marketing Internship
—OR—
XXX General Elective
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XXX Minor or Marketing Elective
- COR 303 Core Foundations: Connecting Past and Present
- COR 304 Digital Methods
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MKT 290
Marketing Internship
—OR—
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Fourth Year
Fall Semester
- COM 365 Legal Issues in Communication
- FIN 240 Financial Management I
- MGT 260 Project Management & Team Leadership
- MKT 450 Current Topics in Marketing —OR— CCC 410MKT Marketing College Capstone
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XXX Minor or Marketing Elective
Spring Semester- CCC 410MKT Marketing College Capstone —OR— MKT 450 Current Topics in Marketing
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SCI XXX Natural Science w/Lab
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XXX Minor or Marketing Elective
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XXX General Elective