Group of students around a table working on their laptops

Level Up

Earn skills in business development, communications, and analytics that can make a game's success.

Major
Robert P. Stiller School of Business 
足彩胜负14场
On-Campus Employment Opportunities
Study Abroad
Game Studio Experience 
Current Students College Catalog 
Required Internship 
Freeman Foundation Grant 
Admissions 

Prepare for success in a multibillion-dollar global industry.

Develop into a business leader who understands the global potential of gaming. Focus your study in business development, communications, analytics, and more. And study abroad with help from the Freeman Foundation Grant.

Collaborate with interdisciplinary majors in our Game Studio Experience, while developing all the skills you need in strategy, research, and leadership. You’ll learn all the foundations of great business practices with a focus on the specific opportunities, markets, and challenges of the game industry. By graduation, you’ll be ready to bring any game, feature, or strategy to market.

If you love video games and want to focus on promotion and marketing within the growing game industry, Game Business and Publishing is the major for you.

What Is Game Business & Publishing?

The game industry has grown from neighborhood arcades into a global industry worth over $100 billion. With all of that growth and monetary opportunity, studios need competent, business-minded professionals who know how to successfully market a game release, connect with the target audience, and use their research to employ successful business tactics during game production and publishing. Employees in this field ensure that all of the work game developers put into a game is seen by a large audience, and ultimately makes enough money to succeed and fuel growth.

Why Study it at Champlain?

You’ll get the full picture of the game market and process through Champlain College¡¯s Game Studio Experience, where students in each game major collaborate in a complete ecosystem that simulates the industry. Your experience here sets you up to transition seamlessly into your career.

In our Upside-Down Curriculum, you’ll start taking classes in your major on day one ¨C classes taught by industry experts with years of experience in the game industry. That means four years of practical courses and learning through firsthand experience. You’ll graduate with a background to rival many candidates who are already working in the field.

The game industry is massive and complex, which means there are plenty of different career options and opportunities just within the business side of game production. Our program includes three concentrations to narrow your field of study and help you to close in on your chosen career path. They are:

  • Business Strategy: This concentration focuses on strategic thinking and proficiency in business fundamentals. Flex your creative management muscles and explore fields such as domestic and global business strategy, business finance, and game marketing.
  • Content & Community: By pursuing this concentration, you¡¯ll harness knowledge from communication, broadcasting, public relations, and marketing courses to establish a solid skill-set in messaging and content promotion.
  • Research & Analytics: While pursuing this concentration, you will dive into the world of user research testing and how it is used to not only improve individual games themselves, but also advance the company as a whole.?
game studio student chatting with president alex hernandez at the game studio senior show reception event

Different by Design

Start Here

Champlain College is a hub for the entire gaming industry, with multiple majors and programs focused around gaming and game development. Champlain Club esports is Champlain’s biggest student-led group. And Princeton Review ranks Champlain among the nation’s top schools for game design.

Game-focused Business Classes

Instead of applying broad business experience to a specific industry after you graduate, this program allows you to develop your business acumen within the context of game markets and production cycles.

Professional Framework

We follow the International Game Developers Association framework and are the most experienced, four-year, interdisciplinary game program in the country, following a cutting edge, digital business model.

The Game Studio Experience

The Game Studio style of learning ensures that students know how to work well in teams just like the ones in professional studios. This cooperative experience sets Champlain graduates above others when competing for jobs.

$550 Billion

Estimated worth of the gaming industry by 2028, according to TechJury.

100%

The number of students in the Game Business & Publishing major who will complete an advanced internship as part of their required curriculum.

2026

The year our first Game Business & Publishing students will graduate and join the workforce.

What Sets Us Apart

a team of game studio students presenting their game project to a full audience in an auditorium champlain college game studio students posing for a photo with the GDC sign at the game developers conference

The Game Studio Experience

The unique Game Studio Experience at Champlain College gives you start-to-finish game-building experience in a professional environment. You’ll collaborate with your peers in each of our game majors to create playable games in a studio that parallels the processes of the industry.

Annual Game Studio Senior Show

You will have the opportunity to present the game you create with your Game Studio team¡ªas well as your own demo reel¡ªto recruiters from all over the United States and Canada. Recruiters often come to the Senior Show to scout new talent, from companies like: Insomniac, Activision, Ubisoft and more!

Game Developers Conference

Champlain College sends a cohort to the world’s largest game developers conference each year in San Francisco for professional development and networking. The Career Coach facilitates exclusive networking meetings for Champlain students with top recruiters from some of the largest game developers.

Sample Courses in the Game Business & Publishing Major

Game Publishers are grounded with extensive knowledge in game development, marketing, and analytics. Motivated to investigate, critique, and promote games on their way to the public, Game Publishers are the business people of our Game Studio. Below, see how the Upside-Down Curriculum puts you in your major, right away.

Concentrations

足彩胜负14场 Up To Get a Poster + Helpful Info

We¡¯ll send you info about our game majors plus a poster designed by our students when you fill out this form!

Collage of game art environments and characters created by Champlain students