Learning Outcomes for Business Administration

By the time you complete your BSBA degree, you will have a well rounded professional background that allows you to embody the following personas.

• The Agile Career Navigator will adapt and thrive while moving confidently across jobs and industries.
• The Constantly Curious Learner will be able to recognize and respond to a dynamic business environment, equipped to create new knowledge, identify and question assumptions and biases, and bring new insights to address these complex challenges.
• The Resourceful Changemaker will influence positive change within their business environments using business/management principles such as interpersonal and leadership skills, organizational theory, risk assessment, design thinking, and courage.
• The Effective Communicator will employ a range of strategies to facilitate communication and collaboration to address the needs of all affected stakeholders to achieve desired organizational objectives.
• The Social Impact Innovator will be courageous, purpose-driven, have the capacity to deal with ambiguity and paradox, see broad perspectives of issues, show energy and resilience, hold both entrepreneurial and intrapreneurial mindsets, and be a driver of change.

Each concentration within the Business Administration major cultivates a specific set of learning outcomes.

Activist Marketing
The Marketing Activist will utilize marketing best-practices, communication strategies, and experiential marketing techniques to be a proactive ally for social causes and a public advocate for critical issues of the day.

Business Analytics
The Data-Driven Decision Maker will convert data into meaningful information and share this information to facilitate positive action.

Business for Good
The Purpose-Driven Leader will courageously seek to use business to create a just and inclusive society by acting upon opportunities to solve complex social, environmental, and economic injustices with an entrepreneurial mindset.

Business Law
The Legal Advocate will apply an analytical and critical lens to solve problems and lead change in all business environments.

Computer Science
The Programming Analyst will identify problems and formulate solutions for systems and organizations while reconciling conflicting objectives and finding compromises.

Cybersecurity
The Cybersecurity Analyst will explain the concepts of confidentiality, availability, and integrity (CIA) in context of Information Assurance; articulate the threats to CIA and be able to analyze a given architecture; discern vulnerabilities and recommend physical, logical, or administrative controls to mitigate the threat.

Global Business
The Global Business Leader will be equipped to uncover business opportunities in new markets around the world; navigate diverse cultural, political, and socio-economic realities in new markets; and develop market penetration strategies that address ethical, sustainability, and profitability objectives.

Human Resource Management
The Strategic Talent Leader will monitor the complex dynamics of external labor markets and internal organizational culture, and respond with human capital initiatives that align with the employer’s mission, enhance employees’ engagement, and build a positive organizational culture.

Information Systems & Technology
The Information System Analyst will analyze business requirements and research, develop, and integrate solutions for enterprise IT requirements while balancing business and technical requirements and constraints.

Innovation & Entrepreneurship
The Innovator Entrepreneur will uncover new opportunities, reframe problems, apply analytical and creative mindsets, and identify and overcome obstacles to create desirable, feasible, sustainable, and adaptable business plans.

Management
The successful Manager will employ the best practices of business through collaborative leadership in the design and implementation of policies, processes, and human resource systems in support of a common organizational mission.