Maddy McLean

Class	2016

Graduation Year

’16

Organization

oVertone Haircare Inc

Position Title

Integrated Marketing Manager

How are you using your Communication degree at your job?

My Public Relations degree with a specialization in Digital Marketing was trulythe springboard to my career. Champlain’s ‘undecided’ curriculum allowed me to explore many different marketing and creative avenues throughout my first semester withoutsetting me back. I quickly found a love for PR and while I wasn’t as interested in Digital Marketing, I’m so glad it was a required specialization for PR degrees specifically.
Through my capstone and my own time outside of classes, I held various PR internships while earning my degree and was lucky enough to stay on with People Making Good PR for my first full-time position after graduating. I spent my first year in the “real world” creating hundreds of beneficial media contacts and learning what it was like to work full time in PR.
I then used my background to receive a PR & Marketing Specialist position with oVertone Haircare. I’ve been with oVertone for more than three years now, and that’s due to the extremely large, yet detailed skill set I learned at Champlain. Champlain taught me to not only be a PR expert, but also a marketing athlete,easily adapting to new rolls that open up.
My career path has taken me from PR Specialist to Influencer Specialist, Influencer & Social Media Strategist, Content & Social Media Strategist, and finally Integrated Marketing Manager. Most of these roles didn’t even exist when I studied at Champlain, but the education I received taught me the invaluable lesson of how to be an adaptable working professional and I can’t wait to continue applying my education to further my career in the coming years!