Class 2017
Study Abroad Dublin Ireland and New Zealand.

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Fuse Marketing

Favorite Class

Marketing

Work Experience

Founder, Saturday Swimwear

Getting Her Business Started

After Emily returned home, she taught herself about clothing design and sewing, then developed and tested her first prototypes. She began developing her brand, Saturday Swimwear, along with a website and social media presence using skills learned from her advanced marketing class. She joined BYOBiz* in the fall of her senior year and worked to complete her launch strategy, including pricing, production and distribution, financial projections, incorporation and IP protection. With encouragement received from BYOBiz, Emily sought and achieved her first retail accounts.

Making Professional Connections

She also competed in the Elevator Pitch, LaunchVT Collegiate, and was a finalist in the nationwide Draper Competition for Collegiate Women Entrepreneurs. Following her graduation, Emily planned to continue developing her business while also working at Fuse Marketing.

I would not be where I am today if it weren't for your [BYOBiz's*] guidance and support. You have helped set a solid foundation to start building this business and ensure success.
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Emily LaPlume, Class of 2017

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